What is The Humane League?
The Humane League is a 501(c)3 animal advocacy organization with staffed offices in Eastern United States.
“Since our founding in 2005, our mission has been to save the lives of as many animals as possible and to reduce as much animal cruelty as we can…We invest our time, money and energy where they will do the most good for the greatest number of animals. As a result, our primary focus is on farmed animal issues. Farmed animals represent over 98% of the animals used and killed in the United States, and because they are excluded from state anti-cruelty laws they suffer intensely on today's factory farms.”
Why Choose The Humane League?
The Humane League is currently running online veg facebook ads, and has replied very thoroughly to correspondence seeking transparent evidence of their efficacy and cost. They have conducted extensive trial-and-error refinement of the ads and our research has concluded that this is currently the most cost-effective intervention. We have determined that THL clearly has additional room for funding, and donations can be earmarked specifically towards these ads. As a result, The Humane League is a top charity to donate to.
Other programs THL runs are Humane Education and Cage-Free Campaigns. At this time, we cannot determine if these programs match the effectiveness of online veg ads or whether there is clearly room for additional funding for their expansion. Further research into these programs will be pursued in the future.
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